There has recently been talk about Supreme opening their first store outside of America and Japan and that place is London. It is looking ever more likely that Supreme are opening a store on Carnaby Street that will sit between Bape and The Hideout Store, in the place of Benjy's coffee shop. It has been discussed in HIP one of 3 UK Supreme stockists that their Supreme supplies are being pulled, which means this Supreme shop will be the only place to buy Supreme in the UK.
The shop will have a much larger stock of Supreme products than the stockists previously do, this also means that Supreme products would now be allowed to ship to UK Addresses which wasn't available previously. Supreme products will then be much easier to get a hold of in the UK. At the moment it is difficult to get hold of a Supreme products in the UK and involves either travelling to London or paying extortion-et amounts of money on Ebay.
Will this New Supreme branch, making Supreme easier to get hold of, be the beginning of an end for Supreme in the UK? or will it simply make those who enjoy Supreme have easier access to their favourite Supreme products?
Although i don't think Supreme is ever going to become a commercialised brand that everyone is wearing, with their G-Star t-shirts. Supremes products are to 'out their' for the commercial market, and apart from the people who currently wear Supreme their isn't a large market of people would feel comfortable in certain Supreme products. I do think some Supreme wearers who pride their dress apparel on the effort they went to, to achieve their look may be put of by the now more easily accessible Supreme within the UK. Although the mast majority of Supreme fans will be pleased that they can now access their favourite brand with more ease.
I think a point to remember is that Supreme is still very popular in America and Japan and they had a few stores their for many years, so will UK just be level with them in terms of being able to access Supreme?
Whats your opinion on the matter, for the good or the end of Supreme? comment and let me know
Thanks for reading
NotOriginal
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ReplyDeleteis going to be in soho on the corner near tokyo fixed not carnaby street. should be open in september.
ReplyDeleteOh okay interesting. I did hear about Soho and yes i do belive you are correct! Thanks for correxting me and i apologise about making the mistake in the first place.
ReplyDeleteAre you going to attend the opening?