20 July 2011

Brand - A.P.C.


A.P.C. is a French ready to wear brand which was established in 1988, A.P.C stands for 'Atelier de Production et de Création' which in English translates to 'Workshop production and creation'. Their flagship store is located in Paris, but their clothing line is sold globally. They are well known for the minimalistic and simple designs and  detailed, high quality products with a logo rarely in sight. They most popular products is their jeans as they are made from a high quality denim and have nice cuts.

They have recently recently released some of their new seasons items which are now available at endclothing. This collection consists of wind breakers, t shirts and jeans, all of which are very nice. The piece that stands out for me in this collection is the A.P.C x K-Way Windbreaker in navy, Its simple design using premium cotton twill makes for a very nice jacket that will last all year. Their jeans also look very nice as always and will also be a staple in any wardrobe for a while to come.

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